Azagra-Caro, J.M. & Pavone, V., (2024). The effect of scientific impact on science communication through art from the lens of deviance theories. Journal of Communication Science
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Abstract. Exploring the multifaceted relationship between scientific impact and science communication through art, our study surveys 2,500 Spanish artistic researchers. Guided by deviance theories and double standards theories we reveal a nuanced pattern: the effect of scientific impact initially impedes science communication through art, turning positive after a given impact threshold. Striking a harmonious science-art balance emerges as a mitigating factor, fostering broader links between science communication through art and scientific impact.